Ident Research

 Syncopy Films Inc. is a British film production company based in London, England. The company was founded by award-winning film director, screenwriter and producer Christopher Nolan and his wife Emma Thomas as co-founder. The name Syncopy Films derives from "syncope", the medical term for fainting or loss of consciousness.

In 2005, Christopher Nolan partnered with Legendary Pictures to produce Batman Begins (2005),The Prestige (2006), The Dark Knight (2008), Inception (2010), and The Dark Knight Rises (2012) for Warner Bros. Pictures. Syncopy's most recent production is Zack Snyder's Man of Steel (2013).



DreamWorks Animation SKG, Inc. (DWA) is an American animation studio based in Glendale, California, that creates animated feature films, television programs, and online virtual worlds. They have released a total of 29 feature films, including the franchises of Shrek, Madagascar, Kung Fu Panda, Monsters vs. Aliens, and How to Train Your Dragon. As of August 2014, its feature films have made $12 billion worldwide.

 Even though the studio also made traditionally animated films earlier, as well as a co-production with Aardman Animations, all of their films now use computer animation. The studio has so far received three Academy Awards along with numerous Annie & Emmy Awards; as well as multiple Golden Globe & BAFTA nominations. In recent years the animation studio has acquired and created new divisions in an effort to diversify beyond the high-risk movie business.

What the idents suggest

Syncopy:

Syncopy suggests to audiences that it is the ident for a thriller film, the reason for this is because within the logo for the company, there is an image of a maze/puzzle and thriller films are always causing the audience to ask a series of questions throughout the films. This logo instantly suggests that it is an ident for a thriller film because thrillers are generally like a puzzle to find out what is happening and the Syncopy logo clearly fits in with this. The ident also suggests that the film will be quite dull and depressing (which thriller films are), the reason why it suggests this is because the colours used are black and white, these colours are extremely basic and dull.

DreamWorks:

The ident for DreamWorks suggests to the audience at first glance that it is for animated films only. The first reason for this is because of the bright colours used within the ident, bright colours are very often used within animated films because of the target audience being young kids. The ident also suggests that the film that is being shown will be aimed at young